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Innovation is part of our DNA
Innovation is one of our founding principles.
Innovation is one of our founding principles.
We've come a long way from the denim fabric of the past, which used to be called 'fustian.' Innovation helped us achieve two equally important goals: to meet style demands by offering increasingly enhanced aesthetics each season and ensure that denim manufacturing becomes increasingly sustainable year after year. Today, denim can be produced using only a fraction of the resources that were required in the past, without compromising on performance or aesthetics.
We've come a long way from the denim fabric of the past, which used to be called 'fustian.' Innovation helped us achieve two equally important goals: to meet style demands by offering increasingly enhanced aesthetics each season and ensure that denim manufacturing becomes increasingly sustainable year after year. Today, denim can be produced using only a fraction of the resources that were required in the past, without compromising on performance or aesthetics.
You can always do better. This is why our research and development team never stops – to challenge ourselves and lead the entire textile industry towards a more sustainable future.
Vertical integration allows us to obtain constant feedback, which helps us understand what works and what doesn't so that we can step in, improve and innovate at all stages of the production process..
Innovation and traceability are processes that require the help of industry experts. Collaboration with the best suppliers is key in order to support and industrialise innovation. In addition, we work closely with industry organisations and research institutes to turn our ideas into reality.
We have over 80 years of experience under our belt, passed on from generation to generation. Our secret ingredient? A winning combination of human capital and denim manufacturing know-how.
