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#INNOVATORS

Innovation

Innovation is part of our DNA

Innovation is one of our founding principles.

Vision R&D

We keep innovating to find new sustainable solutions

Vision R&D

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Products

Our unique combination of textile heritage and sustainable innovation

Products

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The future is built on our past

We've come a long way from the denim fabric of the past, which used to be called 'fustain.' Innovation helped us achieve two equally important goals: to meet style demands by offering increasingly enhanced aesthetics each season and ensure that denim manufacturing becomes increasingly sustainable year after year. Today, denim can be produced using only a fraction of the resources that were required in the past, without compromising on performance or aesthetics.

The future is built on our past

We've come a long way from the denim fabric of the past, which used to be called 'fustain.' Innovation helped us achieve two equally important goals: to meet style demands by offering increasingly enhanced aesthetics each season and ensure that denim manufacturing becomes increasingly sustainable year after year. Today, denim can be produced using only a fraction of the resources that were required in the past, without compromising on performance or aesthetics.

From fiber to fabric

From fiber to fabric
Staying ahead of the curve

Staying ahead of the curve

You can always do better. This is why our research and development team never stops – to challenge ourselves and lead the entire textile industry towards a more sustainable future.

We learn from our mistakes

Vertical integration allows us to obtain constant feedback, which helps us understand what works and what doesn't so that we can step in, improve and innovate at all stages of the production process..

We learn from our mistakes
It's all teamwork

It's all teamwork

Innovation and traceability are processes that require the help of industry experts. Collaboration with the best suppliers is key in order to support and industrialise innovation. In addition, we work closely with industry organisations and research institutes to turn our ideas into reality.

We nurture expertise

We have over 80 years of experience under our belt, passed on from generation to generation. Our secret ingredient? A winning combination of human capital and denim manufacturing know-how.

We nurture expertise

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